April 9, 2013
/PRNewswire/ -- West Cary Group, an award-winning marketing communications and advertising agency headquartered in downtown
, has been reappointed Agency of Record for
International Airport (RIC).
"In the past year, we've worked hard on our commitment to help RIC become one of the most digitally relevant airports in the country," says
, West Cary Group President and CEO, "including redesigning the airport's website,
, making it mobile-ready, and adding enhancements like the new interactive route map and downloadable flight schedule.
"We have a clear strategy around performance-based marketing. When we execute for our clients, we're able to articulate the return on their marketing investment. And that's why it's rewarding to see positive movement in RIC's site data since the redesign. Visits to
have increased, and site users are staying longer."
West Cary Group is currently wrapping up work on RIC's newest green initiative, its Compressed Natural Gas (CNG) EasyPark Shuttle Fleet, and the agency is excited about the positive impact the service will have on the
region's environment. The vehicles in the service will run on CNG, a more environmentally friendly alternative to traditional fuel.
The agency created graphic designs that will be displayed on the nine vehicles in the fleet, highlighting unique aspects of the
metro area. Categories include Arts & Culture, History & Heritage, River Fun, NASCAR-RIR Racing, Sports & Recreation and Richmond Businesses.
"This has been a truly beneficial partnership," says
, Director of Marketing and Air Service Development for RIC. "The work to date has been exemplary, and West Cary Group's expertise in the digital realm and integrated communications has been invaluable as RIC enters a new era of growth. We're eager to see what the next year holds."
About West Cary Group
West Cary Group
is a full-service, minority-owned advertising and marketing communications agency founded in 2007 by
. The firm specializes in performance-based marketing and prides itself on measuring its contribution to business results. West Cary Group's capabilities include digital advertising and media buying, mobile application design and development, web design and development, brand marketing and advertising, direct response marketing and employee communications.
SOURCE West Cary Group