Advertisers can still get in at introductory rates or offer promotional items for the subscriber giveaways."We approach advertising a little differently for a book-related publication," says publisher Karen Pavlicin-Fragnito. "It's about more than the latest book coming out. In addition to book industry organizations, we're attracting game companies, museums, adventure outfitters, coffee houses. Our sponsors and advertisers get that book lovers don't just read, they go out and live and create their own stories."
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