This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Valassis' Brand.net Locates Shoppers With Geo-Commerce Retail Zone Targeting, Increasing Sales 50%

LIVONIA, Mich., April 8, 2013 /PRNewswire/ --  Valassis (NYSE: VCI) continues its 40-plus year tradition of innovation with the next evolution in targeting. Brand.net, a Valassis Digital Company, is driving results for shopper marketing with Geo-Commerce Retail Zone targeting.

This new solution builds upon Valassis' 100K+ hyper-local targeting zones generated through the powerful integration of multi-dimensional profile, behavioral and transactional data to identify, locate and connect with high-potential consumer segments at a campaign-specific level. 

Geo-Commerce Retail Zone overlays local store trading areas with millions of fresh transactional and retail trade area data points, creating relevant advertising zones around all leading grocery, drug and mass retailers. With precision, brand advertisers can efficiently maximize the impact of their advertising by focusing dollars and ad impressions on pockets of consumers who have the highest propensity to be in the market for a specific product and live or commute through local store trading areas.  The Valassis targeting difference: a 50% increase in consumer response driving sales within designated trade areas.

Brand.net's usage of Geo-Commerce Retail Zone targeting delivers scalable display advertising programs that are executed at hyper-local levels with unrivaled accuracy.  Third-party validation has verified that 90%+ of the ad impressions served reliably hit target audience households within the designated Geo-Commerce Retail Zone based on unique mapping of these targeted zones to households.  This signals a huge leap forward in terms of making local ad impressions truly local as traditional ZIP Code to IP-level targeting for online display networks frequently has an accuracy rate of only 60%-70%.   

"We have primed our Purchase Precision Technology™ targeting engine for shopper marketing. We offer unrivaled precision and unmatched reach via multi-dimensional mapping of store trade areas, households and online/offline buying and promotional behaviors into our distribution platform," explains Jim Parkinson, Valassis Chief Digital Officer.  "Best of all, Geo-Commerce Retail Zone targeting can transform integrated marketing programs by driving greater efficiencies for our clients as they blend print and digital media to reach and activate shoppers through multiple media channels."

Valassis uses this geo-commerce targeting for retail as part of their intelligent media delivery solutions to identify and locate the right customers and then connect those consumers to their clients through a series of different media.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 17,745.98 -5.41 -0.03%
S&P 500 2,108.63 +0.06 0.00%
NASDAQ 5,128.7850 +17.0520 0.33%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs