"The 48th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS" Posts Biggest Audience In 15 Years
For perspective, in 2011 the Awards garnered 157,000 social media comments, in 2012 it garnered 676,000 – and in 2013, it earned 1.9 million.
Social media mentions around this year's show hit an all-time high, up +285% over last year, according to SocialGuide, and visits to ACM Awards content on CBS.com were up +136% over last year. In addition, more than 1.1 million votes were cast for the Entertainer of the Year and New Artist of the Year categories combined, an increase of +22% over last year's vote.
For the night, CBS was first in households (8.4/14), viewers (13.87m), adults 25-54 (4.5/11) and adults 18-49 (3.6/10) for the sixth consecutive Sunday and the seventh time in eight weeks.
Updated Sunday ratings will be available tomorrow.SOURCE Academy of Country Music
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