Turning around or redefining Time Inc. isn't an easy task. Yet, guideposts exist.
Kreisky points to The Economist and the Atlantic as older magazines -- one a weekly, the other a monthly -- which have been successfully remade for the modern-day user. The Economist, for one, could have degenerated into your (grand)father's magazine -- but it didn't. The same goes for the Atlantic, which went full bore on columnists and made subjects such on urban planning surprisingly sexy. The Atlantic's new online business magazine, Quartz, is smart and polished.
Time need not morph into BuzzFeed, Gawker or Mashable to grow sales but it may need to rethink its brands and business model to be a successful standalone company. But the future may not be all that gloomy. After all, the Yankees won Monday.
-- Written by Leon Lazaroff in New York
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