- Oscar Suris , EVP of Corporate Communications for Wells Fargo will share his insights into the challenges and opportunities of keeping public perception in synch with corporate goals amid a flourish of new media vehicles in the session "Public Relations in a Social Media Age."
- While fútbol remains #1 in Hispanic hearts and minds, it's not the only game in town. Kim Brink , Vice President of Marketing for NASCAR, Alvaro Sa ra legui , Hispanic Initiatives for the NFL, and Saskia Sorrosa , Vice President of Marketing for the NBA, form part of an exclusive sports marketing panel that will provide insight as to the role Hispanic fans play in extending their brand as well as showcase their recent initiatives that have successfully grown their multicultural fan base.
- Ken Muench , SVP & Director of Strategic Planning for Draftfcb, and Alex Lopez Negrete , Founder and President of Lopez Negrete Communications will debate how traditional parameters are blurring into a world of new metrics and competencies, new players and alliances, new competition and new business models in "Influencing the Debate: Blurring between Mainstream and Hispanic."
- TV journalist, blogger and fashionista Liliana Vazquez ; American Idol singer Stefano Langone ; and journalist and host/producer of the Huffington Post's streaming video network HuffPo Live Alicia Menendez are the keynote speakers for the session "Identity & Influence in Music, Entertainment and Fashion." Moderated by multicultural expert Rick Marroquin , this session discusses how the Latino identity has impacted creativity, business, and having a successful career in the English-language mainstream.
AHAA Continues To Grow List Of Prominent Speakers For 2013 Conference
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