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BOSTON, April 8, 2013 /PRNewswire/ --, the largest online retailer of home products and furnishings, today unveiled Shop by Color and My Clipbar. The two new site features leverage proprietary technology to help shoppers find just the right items from a selection of more than 5 million products for the home.


When it comes to home decor, the exact shade of color matters and it would be much easier to buy home furnishings if you could just visualize everything together before making a purchase. It's not enough for home retailers to offer the choice of blue or purple when customers may be looking for just the right hue of aqua or periwinkle. And- sometimes it's just impossible to tell how a set of coral throw pillows will look against a new tufted, velvet loveseat until it's too late to change your mind. With the launch of Shop by Color and My Clipbar, is simplifying the process of finding the perfect products at the right price.

"We present the largest selection of home goods combined with an experience that makes it easier than ever for shoppers to feel confident about their purchases," said Niraj Shah, CEO and co-founder of "Whether a shopper is looking to match an accent piece to a precise shade of paint or re-decorate an entire room, we understand the importance of being able to visualize a set of items together, compare and contrast options, and search by specific shades of color."

Shop by Color

Shop by Color offers shoppers the ability to easily browse product assortments based on shades of color rather than a basic color palette. Through proprietary technology, extracts dominant colors from product images to accurately analyze the color content of millions of product photos. Shoppers can then easily select a hue or several hues from an interactive color palette to view products in the corresponding colors.

My Clipbar

Online shoppers often find the only way to keep track of products they like is to put those items in their shopping cart – a cumbersome and inconvenient way to keep track of items. With My Clipbar, shoppers can now drag and drop items from anywhere on the site into a clip bar accessible at the bottom of every page – making it simple and intuitive to share, compare and save items. My Clipbar makes it fun and simple to search for inspiration, share ideas and visualize how certain products will look together.

About offers a zillion things home – the largest selection of home furnishings and decor across all styles and budgets.  With more than five million options from 5,000 brands, we are dedicated to helping people find the perfect product at the right price. Our unparalleled selection and superior customer service coupled with the convenience of online shopping makes it easier than ever before to find exactly what you want for your home. Other sites under the umbrella include, a leading retailer of original modern design, and, the fastest growing private sale site for the home.

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