April 8, 2013
, the pioneer of the craft beer in cans revolution, has teamed up with can maker Ball Corporation (NYSE: BLL) to offer its popular Mama's Little Yella Pils in Ball's Royal Pint (568-mL or 19.2-oz.) can.
launched the Czech-style pilsner in the supersized can at the recent Craft Brewers Conference in
"The larger 568-mL can, or 'Stovepipe' as we call it, is a perfect package for Mama's Little Yella Pils," said
, marketing director for Oskar Blues Brewery. "With the success last year of Dale's Pale Ale in the Royal Pint, putting the gently hopped and low alcohol (ABV just 5.3%) Mama's in the larger, easily recyclable can was a natural progression, and it allows our consumers to take it places glass can't go."
The new Royal Pint will feature the same signature graphics as the Mama's Little Yella Pils 12-oz. aluminum can. Ball is the only can manufacturer in
who makes the Royal Pint, which is approximately the height of a 24-oz. can and the diameter of a 16-oz. can. With the launches of Dale's Pale Ale and Mama's Little Yella Pils in the Royal Pint,
is the first brewer in
– craft or otherwise – to package beer in the sleek-looking, single-serve can.
recognized the beer-protecting benefits of cans more than 10 years ago, and have continued to partner with Ball to pioneer the category with the Royal Pint," said
Robert M. Miles
, senior vice president, sales, for Ball's metal beverage packaging division, Americas. "Packaging is an important component of branding, and the 568-mL can offers our North American customers a way to distinguish their brands. And with the aluminum can's ability to block out light and oxygen, craft brewers achieve their ultimate goal of delivering better tasting beer to their consumers."
in 1997 as a brew pub and grill, Oskar Blues Brewery launched its craft-brewed beer canning operations in 2002 in
was the first American Craft Brewery to brew and can its beer. Visit
for more information.
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ approximately 15,000 people worldwide and reported 2012 sales of more than
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SOURCE Ball Corporation