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TheStreet Open House

Heineken Returns To Coachella With New Innovative Experiences

WHITE PLAINS, N.Y., April 8, 2013 /PRNewswire/ -- Heineken®, the official beer/malt beverage sponsor of the Coachella Valley Music and Arts Festival, taking place from April 12 – 14 and April 19 – 21, will provide several offerings to enhance attendee experience at one of the world's largest musical festivals. During both weekends, Heineken will host top DJs and provide free Wi-Fi in the Heineken Dome, Cold Storage for campers and will serve ice-cold beer on over 32 taps at the Heineken Light Pavilion and throughout the festival.     

This year patrons will have the opportunity to interact with the Heineken Dome DJs as light shows and projections digitally swirl around them. Festival goers will have the opportunity to control the visual content displayed inside the domes, using iPads to create their own artistic light show courtesy of Heineken Light. Attendees can also update their social media status using the Heineken Wi-Fi in the Heineken Domes, the only wireless hub provided on the festival grounds this year.

To ensure that their Heineken beers are cold and available at a moment's notice, campers can scan their finger prints to store beer in Heineken's Cold Storage unit. Select fans of Heineken may have the opportunity to upgrade these experiences by visiting us on Facebook.

"Heineken is thrilled to continue our relationship with Coachella, which is a premiere destination for our brand loyalists," said Pattie Falch, Director of Sponsorships and Activation, HEINEKEN USA. "As a partner for 12 years, we strive to create authentic experiences and services that embody the energy of Coachella, and enhance the festival attendee experience."     

Coachella attendees who have purchased one or more festival passes and one 12-pack (or the equivalent or larger) of Heineken® or Heineken® Light Beer are eligible to receive a $25 rebate by mail. To find out more about Heineken sponsorships and news, visit Heineken on Facebook ( www.facebook.com/Heineken), or follow @Heineken_US on Twitter.

2013 Heineken Coachella Activations 



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