SAN JOSE, Calif.
April 8, 2013
/PRNewswire/ -- Togo's, a "West Coast Original" since 1971 serving up big, made-to-order sandwiches stuffed with the freshest ingredients, announced today the debut of its latest multimedia advertising campaign. The innovative campaign includes a series of TV, radio and outdoor ads that will be placed in
's existing growth markets along the West Coast.
The quirky new TV advertisement depicts the story of
's kindhearted mascot's commitment to "saving the world" one sandwich at a time. The videos were spontaneously filmed throughout Calif. with real people, and will begin airing on
. Additionally, in the
market, 200 outdoor premium panels, extensions and transit shelters will feature
's best-selling #9 pastrami sandwich accompanied by "meaty" tag lines.
's is known for its big and meaty promotions and humorous social media marketing, and this campaign truly captures the passion that
's raving fans have for our brand," said
, vice president of branding and marketing for
's. "We anticipate the
's mascot will make more spontaneous appearances in future campaigns. Who knows where he'll show up next in our quest to satisfy the taste buds of our fans throughout the West."
's, there is a relentless commitment to using only the freshest, superior-quality ingredients and meats. Fresh baked Artisan bread, abundant quantities of lean pastrami, roast beef, turkey and other premium meats as well as
avocados are part of
's exceptional menu, and set the brand apart from other sandwich shops.
As part of its 40-year anniversary,
's announced its goal to grow the brand to 400 restaurants over the next three years. To help fuel growth,
's offers new and existing franchisees access to
in financing for qualified candidates to both build new restaurants and for transfers.
's, 51 percent of its traditional restaurants experienced average unit sales in excess of
, with 25 percent over
. To become a part of the
's team and
be your own boss
, candidates should possess liquidity of
for a single restaurant and a net worth of
. Area developers looking to develop three or more restaurants should have liquidity of
and net worth of
. Special incentives are available for qualified franchisees interested in opening three or more restaurants.
About Togo's Eateries Inc.
's was founded in 1971 by a young college student with a large appetite and little money looking to make sandwiches the way he liked them — big, made to order and stuffed with the freshest ingredients. Keeping in the spirit of the original,
's products are still made with only the highest quality ingredients; including fresh-baked breads, premium meats, cheeses and produce.
's is a franchise-based business, for more information call 1.877.718.6467 or visit
. For more information on
's Eateries Inc., in general please visit