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April 8, 2013 /PRNewswire/ -- The One Club (
www.oneclub.org) announced today the finalists for the 16
th Annual One Show Interactive Awards, the most prestigious worldwide competition celebrating the year's best in digital advertising and interactive media. Three hundred and fifty-nine finalists were announced from 139 agencies, 222 brands and 25 countries.
The creative work submitted for One Show Interactive 2013 revealed a number of industry trends. This year saw a further integration of products that linked the real world with the digital, including the Nike+ FuelBand by R/GA New York, a wearable device that measures your movement, and Red Tomato's refrigerator magnet by TBWA\RAAD in Dubai, which allows customers to order pizza with a single tap. Work that aspired to the greater good predominated, including but not limited to nonprofit efforts, with entries like Dove's "Ad Makeover" by Ogilvy & Mather, Hemoba/Esporte Clube Vitoria's " My Blood is Red and Black" by Leo Burnett Tailor Made – Sao Paulo, Samusocial's "A Woman's Nightmare" by Publicis Conseil, P&G's "Mean Stinks" by Leo Burnett Chicago, Volkswagen's "Don't Make Up and Drive" by DDB Tribal Group, Microloan's "Pennies for Life" by DLKW LOWE, Water is Life's "Hashtag Killer" by DDB New York, and The Village's "The Parking Douche" by LOOK AT MEDIA Moscow.
"There are finalists from around the world, from big agencies to small agencies, from global brands to local brands, attesting to the breadth and strength of digital media," said
Kevin Swanepoel, President of The One Club in
New York. "In the 'golden age' of advertising, a handful of agencies surfaced as leaders that would go on to dominate the industry for a number of years, but as the digital revolution arrived, smaller agencies were quick to take advantage of technological innovations in order to carve their own niches, and they grew. In recent years, though, we've seen a resurgence of traditional agencies, creating a size-agnostic, hyper-competitive atmosphere that brings out the best from the digital community."
Winning the coveted One Show Interactive Gold, Silver and Bronze Pencils is considered the ultimate achievement in the digital advertising industry. The complete list of the One Show Interactive 2013 finalists can be found here:
One Show Interactive winners will be honored at Terminal 5 in New York City On
Friday, May 10th, 2013 during Creative Week 2013 (
www.creativeweek.com), a weeklong festival (
May 6-10) comprised of exhibitions, experiential installations, conferences and awards ceremonies designed to honor, inspire and connect the creative community.
www.oneclub.org for more information on One Show Interactive
About The One ClubThe One Club, a non-profit organization, exists to champion and promote excellence in advertising and design in all its forms. Founded in 1975, as part of its mission to promote high standards of creative excellence, The One Club produces the
One Show, One Show Design, One Show Interactive and One Show Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of achievement in the advertising world. Its OneScreen Short Film & Video Festival returned from a four-year hiatus in 2012.
In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of schools across the country and produces an annual College Competition. As a part of this department, the award-winning One Club Diversity Program conducts workshops, portfolio reviews and outreach to multicultural students around the country.