DARIEN, Conn., April 8, 2013 /PRNewswire/ -- Alcone, The Activation Agency®, announced that Sarah Simmons has joined the agency as Director, Digital & Social Activation. "Sarah's background in the ever changing digital and social space, combined with her expertise in using these mediums to drive measurable consumer, shopper and retail action, marries perfectly with Alcone's Activation platform," states Bill Hahn, President/CEO of Alcone. "We believe digital and social are a vital part of all of our programs and her role in our Insights, Ideas and Analytics group will be to ensure that these channels are foundational in everything we create for our clients. Her experience and perspective, along with her ability to translate clients' business needs into actionable digital and social marketing strategies and ideas, will deliver immediate value to our clients' businesses."
"I'm thrilled to be joining Alcone at this exciting time in our industry. Their focus on creating and delivering transformative activation programs for leading brands that are accountable and measurable is exactly what clients are looking for in today's environment," noted Simmons. Prior to Alcone, Simmons led social media initiatives at Nestle Waters North America and held digital and social media leadership positions at Ryan Partnership and Ryan iDirect.
ABOUT ALCONE MARKETING GROUPAlcone Marketing Group is a leading Activation and Integrated Marketing agency with offices in Irvine, CA, San Francisco, CA and Darien, CT. Alcone is a part of Diversified Agency Services, a division of Omnicom Group Inc.ABOUT DIVERSIFIED AGENCY SERVICESDiversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) ( www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. ABOUT OMNICOM GROUPOmnicom Group Inc. (NYSE:OMC) ( www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries. SOURCE Alcone Marketing Group