This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

AtEvent Joins Teradata Technology Partner Program; Provides Corporate Marketers With Fully-Integrated Solution To Capture Real-Time Leads And Contact Information At Events

Stocks in this article: TDC

SAN RAMON, Calif., April 8, 2013 /PRNewswire/ --  Leading mobile event app solutions company atEvent, today announced that it has been added as a registered technology partner with Teradata Corporation (NYSE: TDC), the leading analytic data platforms, applications and services company. The announcement was made at Summit 2013 APEX Experience, a customer event hosted by Teradata Applications (formerly Aprimo).

With this announcement, customers who are using atEvent apps will now have the ability to integrate real-time event data, contacts and other critical information using Teradata's Integrated Marketing Management (IMM) solutions, specifically its Microsites module. This enables customers to capture leads in real-time from events and have them nurtured from their system immediately following the event.

atEvent's integration of Teradata's data-driven marketing applications continues to establish atEvent as the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. atEvent provides corporate marketers with event-specific solutions that have real-time lead retrieval and nurturing functionality, and is fully integrated with their preferred CRM, event registration, and marketing automation systems of choice. Using Teradata's Integrated Marketing Management (IMM) applications, marketers can rely on atEvent apps to ensure contact information and leads gathered at events are entered into their system in real-time with a level of prospect intelligence that doesn't exist anywhere in the market today.

"The integration of Teradata marketing applications with atEvent is another important step toward becoming the most robust and fully-integrated mobile event solution available today," said atEvent CEO Uzair Dada. "Teradata customers have relied on their system for years to nurture leads, and now they will receive the same level of lead capture and prospect intelligence while attending in-person events."

To support the partnership, atEvent will be sponsoring Summit 2013 APEX Experience, which will be taking place from April 8-11 at the Hyatt Regency in New Orleans, LA. atEvent CEO Uzair Dada will be featured as a guest speaker on the panel entitled "Maximize Marketing Investments Through Marketing Automation Capabilities," at 2:00 p.m. Eastern time on Tuesday, April 9th. For more information please visit the event homepage at www.aprimo.com/summit2013/.   

In addition to CRM and marketing automation integration, atEvent boasts a wide range of interactive features and functionality to help marketers maximize the impact of their events. Features include social media integration, real-time polling and feedback, rich prospect intelligence, multimedia integration, and more. 

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,678.70 +6.10 0.03%
S&P 500 2,057.09 +5.27 0.26%
NASDAQ 4,771.7630 +13.8840 0.29%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs