Deluxe And Hogarth Announce Strategic Alliance On Content Management And Distribution
NEW YORK and LONDON, April 8, 2013 /PRNewswire/ -- Deluxe Entertainment Group and Hogarth Worldwide today announced that they will be collaborating to offer an integrated end-to-end solution across asset management and distribution for the advertising industry. As the number and complexity of digital channels continues to increase exponentially, the demand for a flexible and all-embracing solution has risen. The combined services of Hogarth and Deluxe will allow clients greater opportunity to integrate their content workflow, gaining both financial and administrative efficiencies.
Together, Deluxe's Media Distribution service and Hogarth's ZONZA asset management platform will provide a broader, richer service-offering across content management and distribution.
"We have shared interests and complementary capabilities that can provide our clients with the best content management and distribution service available on the market," said Barry Jones, Chief Executive Officer, Hogarth Worldwide. "Faced with increasing complexity across all marketing channels, our clients can benefit greatly from the process simplification that our combined technologies can provide.""This alliance brings together the expertise and innovation of our two companies to provide a unique solution, wedding together asset management and distribution. With industry leading offerings in post-production, localization and all forms of creative content services, this will give our clients the opportunity to access a comprehensive service that will produce significant efficiencies," said Cyril Drabinsky, Chief Executive Officer of Deluxe. ZONZA is a new type of enterprise-class asset management system that offers clients the opportunity to ingest, manage and distribute all their marketing content; including packaging, print TV and digital master assets. ZONZA is provided as a cloud-based service and has international patents pending. Deluxe Media Distribution provides broadcast delivery services in North America on a state-of-the-art, multi-path platform that combines higher quality with greater cost-efficiency and works extensively with leading brands, ad agencies and movie studios. About Hogarth Hogarth is a marketing implementation agency that uses proprietary technology and new ways of working to deliver advertising campaigns at a fraction of the historic cost. Working in partnership with creative agencies, Hogarth transcreates copy, adapts master assets, streamlines production and delivers localized marketing materials to media owners, sales forces and point-of-sale. The centralized hub model allows Hogarth to generate significant savings, typically of the order of 50% across print, digital and televisual campaigns when content is transcreated for international use. ZONZA is one of Hogarth's proprietary technologies and was developed to provide the asset management backbone for its global campaign implementation service.
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