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Canalys Names Trend Micro As Worldwide Leader Of The Small Business Content Security Market For The Second Consecutive Year

CUPERTINO, Calif., April 8, 2013 /PRNewswire/ -- The latest independent Canalys study of worldwide IT security declared that Trend Micro Incorporated (TYO: 4704;TSE: 4704), the global leader in cloud security, maintained its lead in the 2012 global small business content security market segment with Trend Micro™ Worry-Free™ Business Security solutions.

"We would like to thank our small business customers for their continued trust in allowing us to protect their business year after year.  We also would like to thank our channel partners worldwide for their support in helping Trend Micro to continue to be the small business content security market leader. Partnering with our channel is extremely important to Trend Micro and we would like to recognize our partners' commitment to representing, selling and supporting Trend Micro's Worry-Free security solutions," said Magi Diego, SMB marketing director at Trend Micro.  "More small businesses and partners trust Trend Micro worldwide for their security than any other content security provider as the Canalys survey indicates, and for this, we have our partners to thank."

The Canalys study, which outlines top content security market trends in the small business segment for 2012, reported that small business (defined as less than 100 employees) investment represented 28.4 percent of the total enterprise content security market ( $2.3 billion) in 2012. According to the study, this represents an increase of 5.4 percent over 2011.  Canalys forecasts this market will grow at a compound annual growth rate of 7.4 percent from 2012 to 2016. The market is expected to reach $2.5 billion in value by the end of 2013, a rise of 10.4 percent on 2012.

Many small businesses face increased IT complexity and security challenges as the bring-your-own-device (BYOD) trend gains momentum.  The use of social media and cloud service adoption also continues to grow.  Owners are becoming increasingly aware that protection is needed for multiple devices including mobile devices through BYOD.  In a recent poll conducted by Trend Micro over LinkedIn, 62 percent of the small business respondents reported they are concerned about company data on mobile devices, yet Trend Micro found only 20 percent of Android-based devices had security apps installed¹.  And the number of court cases where SMBs have had six-figure amounts stolen by cybercriminals from their bank accounts has risen.  Based on estimates, cybercriminals have stolen as much as US$1 billion a year from SMBs in the United States and Europe².  Often small businesses don't have adequate IT resources, in terms of finance and headcount, and rely on their IT consultant or IT service provider to recommend the best solutions for their needs.   

"There was greater demand for security solutions in the market during the past year.  However, at the same time, many businesses were under budgetary constraints, thanks to the tough economic conditions. Vendors, like Trend Micro, reacted by providing tailored solutions with greater functionality with hosted options at more competitive price points," said Canalys Analyst Nushin Vaiani.

Trend Micro tackles these small business security issues with Trend Micro Worry-Free Business Security solutions - easy-to-use and cost-effective solutions that are specifically designed for small businesses.  These products offer effective security with simple management and low resource requirements allowing small businesses to focus on running their business instead of their security. 

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