The LBMA will begin to introduce these projects which leverage the CrowdOptic platform for top global brands beginning in the summer of 2013.
About LBMA –
The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places, and media. Our goal is simple: To educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. The over 600 members of the LBMA include retailers, restaurant chains, agencies, advertisers, media buyers, software and services providers, and wireless companies.
About CrowdOptic –
CrowdOptic is a new crowd-powered "heat" signal – the next evolution of location-based services that recognizes the hottest crowd activity in real time as it occurs, and also after the fact, through powerful analytics. By tracking where smartphone cameras are located and where they are pointed, CrowdOptic can instantly filter mobile media and create new opportunities for eyewitness engagement. CrowdOptic identifies, tags and rebroadcasts the live event experience to the world, on mobile, social TV and second screens. CrowdOptic is used around the world to power a wide range of apps that let users aim their phones to connect, report news, find friends, alternate broadcasts, cast a vote and discover others who share their focus and interests. CrowdOptic is a privately-held, venture-backed company based in San Francisco.