This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

CrowdOptic And LBMA Announce Research Partnership To Advance Focus-Aware Mobility

SAN FRANCISCO and NEW YORK, April 8, 2013 /PRNewswire/ --  CrowdOptic, a maker of crowd-powered mobile applications for live events, and the Location Based Marketing Association (The LBMA) have joined forces to develop and promote new focus-aware mobile technology for fans at live events.  

Part of the LBMA's mandate is to foster research, innovation and pilot projects that push the boundaries of place-based marketing. Through this initiative, we've partnered with several top tier global brands carefully selected from among LBMA's large network of marketing affiliates to introduce the new technology to consumers.  The technology will be introduced in a series of test launches at major entertainment events throughout the summer, before making it widely to marketers in the fall. 

Focus awareness is a ground-shifting new capability which combines traditional GPS-location awareness with data on where mobile users are aiming their smartphones.  Focus-based technology enables new kinds of apps in which users aim their phones to engage with one another as they watch events simultaneously — for example to connect, chat or vote on the shared subject of focus.  Focus-awareness also allows marketers to chart the shifting momentum in crowds.

The partnership comes as demand grows among LBMA's network for mechanisms to enhance context-awareness in mobile.  Marketers want to know how many phones are engaged with their apps as events are happening (heat), who those users are, where they are looking and how the crowd's engagement is dynamically changing moment to moment – all of which are capabilities unique to CrowdOptic's technology.

"Our vision of the future is new apps that dynamically adapt based on knowing what activities people in a crowd are watching and engaging in, as well as joining people with shared interests together, right there in the moment," said Asif Khan, Founder and President of LBMA.

Said Brent Iadarola, Global Research Director of Mobile & Wireless Communications at Frost & Sullivan: "Focus is an emerging mobile category that will play a significant role in the next generation of location services.  In contrast to augmented reality, which combines location and mobile Internet search to provide information on landmarks in  static environments, focus based services enable the tracking and tagging of objects (or individuals) in  moving or dynamic environments.  By enabling mobile users to point their phones at moving objects or people to access real-time information about their subject of interest, this area of technology in which CrowdOptic is a pioneer clearly presents some very unique and lucrative avenues for hyper-targeted marketing promotions, advertising, and mobile coupons."

CrowdOptic is currently in use around the world in apps which enable users to "aim their phone" to act or interact – whether to discuss, report or discover other people based on their shared focus.  The company powers a range of applications which vary from finding friends in a crowd, to aiming a phone to vote, to aiming to alternate views of a live broadcast, to aiming to connect with athletes and celebrities at live events.  The technology works both through an app and anytime without an app, by historically mining the standard metadata tags embedded in shared photo images. The mechanisms used to acquire context beyond location include continuous streams of GPS, compass and triangulation algorithms illuminating common points of focus between mobile users.  

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs