New nametags and special training for some employees does not equal innovation. At least not to the level necessary to bring life to brick and mortar retail. All that's happening here is a reconfiguration of Best Buy's existing product line. It's like when a big box store makes its employees work all night to take inventory and re-merchandise the floor. That's it. Dressed up as something relevant because management couldn't think of anything else. They're mired in a culture of obviousness.
When will these soulless creatures (aka retail executives) who live high off the hog despite driving brick and mortar to irrelevancy catch a clue and, like Schultz at Starbucks, look to tech and tech people to, once and for all, disrupt retail?
-- Written by Rocco Pendola in Santa Monica, Calif.