PHILADELPHIA, April 8, 2013 /PRNewswire/ -- Lincoln Financial Group Distribution (LFGD), the wholesale and retail distribution subsidiary of Lincoln Financial Group (NYSE: LNC), today announced that former AXA Equitable Marketing Vice President Kathy Kavanaugh has joined the organization as vice president of Strategic Solutions and Partner Marketing.
Kavanaugh will play a critical role in developing strategies to drive value across LFGD by enhancing the end-to-end producer/wholesaler experience, creating thematic campaigns and messaging that broaden the sales context for the company's solutions, and integrating customized campaigns and activities into partner firm initiatives. Reporting to LFGD's Chief Marketing Officer Richard Aneser, Kavanaugh will also focus on ways to capitalize on social, mobile and digital opportunities.
"Kathy has extensive experience as a marketer in the financial services space and is highly-regarded throughout the industry for her ability to drive results," said Aneser. "I am confident she will help move our business forward through initiatives that enhance the experience, advice and solutions that wholesalers and advisors provide to their clients," he said.
Lincoln ranks among the top insurance and wealth management companies in the U.S. and is a consistent market leader in life insurance, annuities and full service retirement plans.
" Lincoln has a unique presence in the marketplace, and I am delighted to join the company and help drive marketing efforts to further build on its solid reputation," said Kavanaugh. "I am looking forward to working together with the Lincoln team to continue strengthening its market presence and create an industry-leading advisor experience."
Kavanaugh joins Lincoln with more than three decades of marketing experience. Prior to joining Lincoln, Kavanaugh served from 2011 as vice president of Retirement Services Marketing for AXA Equitable, where she helped lead a team in the redevelopment of a marketing culture fostering high performance and metric-driven results.