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TheStreet Open House

QuestChat's Cheeky New Ad Exposes The Perils Of Dating Blindly

TORONTO, April 8, 2013 /PRNewswire/ -- Mom was right: you can never be too careful, especially where dating is concerned. An outrageous new ad from QuestChat.com, North America's busiest chat line, cheekily drives that point home in a way certain to leave daters shaking their heads in bemused (possibly queasy) disbelief.

(Logo: http://photos.prnewswire.com/prnh/20130408/NY85539LOGO)

In the spot titled "Uncle Bob," a sexy young couple is seen in the throes of passion, kissing and caressing atop a kitchen counter. At one point, the male glances over his would-be lover's shoulder to the fridge where, beside random takeout menus, photos are tacked up… including, amazingly, one of the male lover's Uncle Bob on holiday – lei around his neck and fancy cocktail raised in salute.

But wait. Why does our man's hook-up have a picture of his Uncle Bob on her refrigerator? The answer – gulp – will give pause to anyone who's ever enjoyed a random canoodle with a sexy stranger.

The spot ends with the tagline "Talk First." And that's exactly the message QuestChat.com is delivering – with so many variables at play during every dating encounter, you owe it to yourself to make sure at least some things – potential relationships with heretofore unknown cousins, for example – are known well before lips start locking.

"The 'Uncle Bob' ad – which was created by the evil geniuses at Blammo Ad Agency - is racy but it's a good way of humorously underlining this idea that person-to-person chatting is the best way of establishing rapport," says Rob Fisher, Director of Marketing for First Media Group, which operates QuestChat. "Our chatline, now available as a free-to-download App for Android smart phones, takes some of the guess-work out of modern dating."

Indeed, the QuestChat App allows busy singles to make fun, fast connections anytime, anywhere.   An interactive voice and social networking tool that connects singles locally and nationally (via GPS) for chat, friendship, conversation, dating, and relationships, the QuestChat App brings essential voice features to the dating app environment. 

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