NEW YORK, April 8, 2013 /PRNewswire/ -- Video on demand. DVR's. Streaming content. Entire seasons of television shows collected in DVD box sets. Americans' TV viewing habits were once at the mercy of network schedules, but now there are more ways than ever to watch shows on one's own schedule – and Americans are largely taking advantage of these options.
Nearly eight in ten Americans (78%) have ever utilized the varied technologies that enable us to watch TV shows on our own schedules, with the top methods including on demand services (41% total, 34% cable, 9% satellite); TiVo, DVR's or other recording devices (37%), Netflix streaming services (30%), purchasing, renting or borrowing episodes or seasons on DVD (29%) and Hulu or Hulu Plus (22%). And of those who do so, over six in ten (62%) confirm that they ever watch multiple episodes of a single TV show at a time, sometimes called "binge viewing."