SALINAS, Calif., April 8, 2013 /PRNewswire/ -- Organic Alliance, Inc. (OTCQB - ORGC), a global grower and marketer of fresh, organic and Fair Trade fruits and vegetables, today commented on the newly released 2013 U.S. Families' Organic Attitudes and Beliefs Study, conducted Jan. 18-24, 2013 by the Organic Trade Association (OTA). The title of the study was 'Eight in Ten U.S. Parents Report they Purchase Organic Products Trust in the USDA Organic Seal Reaches an all-time High among Organic Buyers.
According to Chris White, Chief Development Officer of Organic Alliance, Inc., "OTA's study confirms what we're seeing in the Organic produce market---demand continues building steadily for a variety of fresh Organic products. The mainstream consumer is now getting engaged, which means real growth in organic product sales is just getting started. As demand grows, Organic Alliance, Inc. is serving our supermarket clients and consumers by developing new organic production, alleviating supply constraints and keeping prices in check with integrated supply chains. For example, the 150 acres of Mexican organic mango orchards that we leased and certified organic in February are now providing new organic supply to a number of top-tier U.S. retailers in the Organic Alliance brand. Other projects being developed currently will relieve supply constraints for our clients in additional fresh produce categories."
According to the study, U.S. families are increasingly embracing organic products in a wide range of categories, with 81 percent now reporting they purchase organic at least sometimes. This finding is one of many contained in the Organic Trade Association's (OTA's) newly released 2013 U.S. Families' Organic Attitudes and Beliefs Study, conducted Jan. 18-24, 2013.
"More and more parents choose organic foods primarily because of their desire to provide healthful options for their children," said Christine Bushway, OTA's CEO and Executive Director.Not only are more consumers choosing organic products at least sometimes, but the majority of those buying organic foods are purchasing more items than a year earlier. New entrants to buying organic now represent 41 percent of all families – demonstrating interest in the benefits of organic food and farming is on the rise.