NEW YORK, April 8, 2013 /PRNewswire/ -- TheStreet, Inc. (Nasdaq: TST), a leading digital financial media company, announced today that it will be the first sponsor of Nightly Business Report (NBR) since NBR was acquired by CNBC, First in Business Worldwide. Nightly Business Report reaches 96% of U.S. households.* NBR is also seen on public television's national news and documentary channel, WORLD. "TheStreet is delighted to support the iconic Nightly Business Report and its excellent coverage of business, financial markets and the economy," said Elisabeth DeMarse, chairman and CEO of TheStreet, Inc. "TheStreet is all about helping our users and subscribers become better investors. Our audience is naturally aligned with that of NBR, the longest-running business television program."
" Nightly Business Report's highly educated audience is very desirable for corporations looking to connect with viewers who want to keep up with the day's business, markets and economic news," said Robert Foothorap, Senior Vice President, CNBC Global TV Network Sales. "We are proud to have this award-winning, public television program as part of CNBC's portfolio of multi-media offerings and are very pleased to welcome TheStreet as the inaugural sponsor ."
Nightly Business Report, co-anchored by Tyler Mathisen and Susie Gharib, features in-depth coverage and analysis of the biggest financial news stories of the day and access to some of the world's top business leaders and policy makers. Each night, the program explains the day's leading stories in a comprehensive and accessible way to a wide-ranging audience. CNBC also produces NBR's popular Nightly News Brief, a short synopsis of the day's business news events, for public television stations and supports the program's website, NBR.com.WPBT2 is the presenting station for Nightly Business Report. American Public Television (APT) is the distributor. TheStreet's sponsorship campaign will feature logos from its suite of subscription services. The subscription services featured include Dividend Stock Advisor, Options Profits, Action Alerts PLUS, and RealMoney. TheStreet's funding credit was produced by Houpla, Inc. which also designed and implemented TheStreet's new studio and production facilities. TheStreet commissioned MediaLink LLC to assess the best place to launch the campaign in support of TheStreet's subscription services and the results supported a launch with Nightly Business Report. Two: 30 second funding credits, featured at the beginning and end of the show, will run April 1 to June 28. *Source: TRAC Media Services