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TheStreet Open House

AdRoll Partners With Magento To Deliver Industry-Leading Retargeting To ECommerce Businesses Of All Sizes

SAN FRANCISCO, April 8, 2013 /PRNewswire/ --  AdRoll, the most widely-adopted retargeting platform, announced today a partnership with Magento, a division of X.commerce, an eBay Inc. company and leading ecommerce platform, serving more than 150,000 merchants worldwide. Through the partnership, Magento merchants of any size can now seamlessly leverage AdRoll's robust retargeting platform and LiquidAds, AdRoll's dynamic ad product, to run sophisticated and highly-effective retargeting campaigns for their Magento stores.

(Logo: http://photos.prnewswire.com/prnh/20120711/SF38270LOGO)

Retargeting has become a "must have" marketing channel for every online business, and AdRoll's innovative platform approach has allowed the company to attract the largest customer base while maintaining a retention rate of 97 percent. The company now supports over 6,000 customers worldwide and is adding almost 900 new customers per month.

Magento users can get started with AdRoll in a matter of minutes by installing AdRoll's extension from Magento Connect. Once the extension is installed, AdRoll automatically creates a free account, places a retargeting pixel on the user's site, and imports the necessary product information. Magento stores are then ready to leverage AdRoll's extensive retargeting capabilities, including LiquidAds and retargeting on Facebook Exchange.

"We're thrilled to partner with Magento, the open-source ecommerce platform that many of our customers already use and love," said Aaron Bell, CEO and founder at AdRoll. "The integration helps Magento ecommerce stores of all sizes to take full advantage of AdRoll's innovative retargeting platform in a few simple steps."

LiquidAds enables advertisers to retarget web visitors with ads featuring exact products that they were recently browsing, and recommended products for that specific person. Before LiquidAds, dynamic ads were difficult to create and expensive to implement, and were only available to the largest online retailers. Now, AdRoll's Magento plugin seamlessly integrates users' website data, enabling the automated creation of personalized and visually appealing ads for any size merchant. AdRoll has already served over 9 million LiquidAd impressions for more than 75 Magento customers through the integration during beta testing.

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