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SooBest's Guide To Breaking Down Membership Data

2. For users who reliably open and click the emails but who show a lack of buying behavior, in addition to using traditional sales messages, it is recommended to change the message wording. Adding words such as "this week's TOP10 best seller products, last two days, seize this chance" directly leads to referrals for hot products and promotes actual purchases.

3. Users at the top of the pyramid are the most active group; they are willing to share and interact with others, and should be fully and effectively maintained.

Companies should send these users "thank you" emails for their purchases as well as to collect their feedback.

Next, set the call-to-action button to attract customers' attention.

Use social marketing platforms like Twitter to push clients' messages, and then carry out viral marketing campaigns to archive cross-border and integrated email marketing.

Sending emails with sub-frequency and sub-strategy to the above four groups achieves the effect of personalized marketing to meet the needs of different users, which is also the main strategy to improve email marketing effectiveness.


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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