- Pyramid bottom: Inactive user data. According to the actual process, summarize the data from the past three months to six months. Users who received emails but never opened them should be classified as "inactive users" at the bottom of the pyramid.
- Pyramid second layer: Those who in the past three to six months opened the mail, but who never really clicked through or provided feedback data.
- Pyramid third layer: Users who have shown an interest and provided feedback once or more. These are the users that check the website on a regular basis to obtain product information. They belong to the class of active users, which occupies the largest proportion of customer numbers in most enterprises.
- The top level of the pyramid: Users who give feedback and follow through on purchases. They receive a company's email, open it, then click through to make a purchase. Such users are already accustomed to clicking and buying habits, and they account for the actual performance of the enterprise. They belong to the category of high-quality VIP.
SooBest's Guide To Breaking Down Membership Data
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