"We have been extremely impressed with Marketo. It has allowed us to move more quickly and be more flexible than our previous platform," said Wynn White, vice president of marketing at Birst. "For example, it only took eight days to migrate off our original solution and less than fifteen to launch our first campaign. For a fast-moving company like Birst, speed and agility is imperative and as a result, we have achieved better-than-expected results."In addition to increased efficiencies and the ability to launch compelling campaigns faster, Marketo's intuitive analytics and reporting enabled Birst's marketing team to obtain marketing ROI analysis and closed-loop reporting right in Marketo.
Birst Switches From Legacy Marketing Automation Platform To Marketo And Improves Results While Slashing Costs
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