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Birst Switches From Legacy Marketing Automation Platform To Marketo And Improves Results While Slashing Costs

"We have been extremely impressed with Marketo. It has allowed us to move more quickly and be more flexible than our previous platform," said Wynn White, vice president of marketing at Birst. "For example, it only took eight days to migrate off our original solution and less than fifteen to launch our first campaign.  For a fast-moving company like Birst, speed and agility is imperative and as a result, we have achieved better-than-expected results."

In addition to increased efficiencies and the ability to launch compelling campaigns faster, Marketo's intuitive analytics and reporting enabled Birst's marketing team to obtain marketing ROI analysis and closed-loop reporting right in Marketo.

"Marketo's real-time reporting enables our team to make valuable marketing decisions that drive revenue and support our business strategy," continued White. "As we expand globally, this is more important than ever. Now I can prove, to both the C-Suite and the regions, the impact our marketing programs have on the bottom line."

To learn more about the Birst success story, check out the full customer case study. Interested in accelerating growth at your company? Watch the Marketo demo and learn how to turn your marketing efforts into revenue.

About Birst

Birst is the only enterprise-caliber Business Intelligence platform born in the cloud.  Less costly and more agile than Legacy BI and more powerful than Data Discovery, Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data—all types and sizes.  Coupled with the agility of the Cloud, Birst gives business teams the ability to solve real problems. Fast. Find out why Gartner named Birst a Challenger in its most recent BI Magic Quadrant and why more than a thousand businesses rely on Birst for their analytic needs. Learn to think fast at www.birst.com and join the conversation @birstbi.

About Marketo: Marketing Software. Easy, Powerful, Complete. 


Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

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