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Birst Switches From Legacy Marketing Automation Platform To Marketo And Improves Results While Slashing Costs

SAN MATEO, Calif., April 8, 2013 /PRNewswire/ -- Marketo, the provider of a leading cloud-based marketing software platform, today announced that Birst has replaced its legacy marketing automation platform with Marketo's easy, powerful and complete marketing software. Birst switched to Marketo to boost its lead generation efforts as it continues to grow and expand internationally. The leading provider of enterprise-caliber cloud BI selected Marketo for its unique flexibility and rich functionality.

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Providing rich business intelligence capabilities to more than 1,000 organizations, Birst is one of today's fastest-growing global B2B software providers. Birst's dynamic dashboards, reporting and analytics enable business users to combine data from different systems and obtain answers to pressing business questions quickly.

Birst experienced many setbacks with its prior marketing automation solution. For one, data synchronization between it and Salesforce.com took upwards of two hours. This not only bogged down the marketing team's fast-paced environment, but it also made it impossible to act on lead behavior effectively. Additionally, the antiquated system required a tremendous investment of resources to manage its cumbersome software. Birst's stakeholders wanted an intelligent system with sophisticated integration—and one that didn't break the marketing department's budget. Birst discovered the cost to purchase Marketo's solutions was half the cost of the renewal rate of its previous marketing platform. The leap to Marketo was the clear choice.

After the switch, Birst cut their administration time in half using modern capabilities such as automated data field updates, auto responders, and real-time website API integration. This resulted not only in an agile upgrade, but also deliver important cost savings. In addition, Marketo integrated with Salesforce.com seamlessly, eliminating tedious batch synchronization, allowing the team to leverage real-time pipeline visibility and drive increased revenues.

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