This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Birst Switches From Legacy Marketing Automation Platform To Marketo And Improves Results While Slashing Costs

SAN MATEO, Calif., April 8, 2013 /PRNewswire/ -- Marketo, the provider of a leading cloud-based marketing software platform, today announced that Birst has replaced its legacy marketing automation platform with Marketo's easy, powerful and complete marketing software. Birst switched to Marketo to boost its lead generation efforts as it continues to grow and expand internationally. The leading provider of enterprise-caliber cloud BI selected Marketo for its unique flexibility and rich functionality.

(Logo: http://photos.prnewswire.com/prnh/20130408/AQ90073LOGO)

(Logo: http://photos.prnewswire.com/prnh/20070917/AQM011LOGO)

Providing rich business intelligence capabilities to more than 1,000 organizations, Birst is one of today's fastest-growing global B2B software providers. Birst's dynamic dashboards, reporting and analytics enable business users to combine data from different systems and obtain answers to pressing business questions quickly.

Birst experienced many setbacks with its prior marketing automation solution. For one, data synchronization between it and Salesforce.com took upwards of two hours. This not only bogged down the marketing team's fast-paced environment, but it also made it impossible to act on lead behavior effectively. Additionally, the antiquated system required a tremendous investment of resources to manage its cumbersome software. Birst's stakeholders wanted an intelligent system with sophisticated integration—and one that didn't break the marketing department's budget. Birst discovered the cost to purchase Marketo's solutions was half the cost of the renewal rate of its previous marketing platform. The leap to Marketo was the clear choice.

After the switch, Birst cut their administration time in half using modern capabilities such as automated data field updates, auto responders, and real-time website API integration. This resulted not only in an agile upgrade, but also deliver important cost savings. In addition, Marketo integrated with Salesforce.com seamlessly, eliminating tedious batch synchronization, allowing the team to leverage real-time pipeline visibility and drive increased revenues.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,024.06 +183.54 1.03%
S&P 500 2,108.29 +22.78 1.09%
NASDAQ 5,005.3910 +63.9670 1.29%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs