BOCA RATON, Fla., April 8, 2013 (GLOBE NEWSWIRE) -- Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, today announced a new digital platform for tablet devices that revolutionizes the shopping experience for consumers. Consumers visiting discovery.vitacost.com via an iPad or iPad Mini can opt to take advantage of the new platform's intuitive swipe-and-drag functionality and proprietary "browsing bubbles" to shop the Company's extensive selection of nearly 40,000 healthy-living products. The new digital platform offers consumers the best of both worlds by providing the emotional and exploratory feel of a brick-and-mortar shopping experience through a tablet browser.
Vitacost Revolutionizes Tablet Shopping Experience
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