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Doritos® Locos Tacos Tortilla Chips Hit The Chip Aisle

DLT chips are now available nationwide for a limited time in three sizes: an 11-oz. bag for a suggested retail price of $4.29; a 3.4-oz. bag for a suggested retail price of $1.49; and a 2.1-oz. bag for a suggested retail price of $1.09.

Since launching in March 2012, Taco Bell has sold more than 375 million Nacho Cheese DLTs, making it the most successful product launch in Taco Bell's history. The Cool Ranch DLT joined the menu in March 2013, as the most highly anticipated and socially requested product launch in Taco Bell history.

About Doritos

Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/DoritosUSA or on Facebook at http://www.facebook.com/DoritosUSA.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit  www.pepsico.com.

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About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive  Doritos® Locos Tacos, gourmet inspired  Cantina Bell® Menu and lower calorie Fresco Menu. The company encourages customers to "Live Más," both through its food and in ways such as its  Feed the Beat® music program and nonprofit organization, the Taco Bell  Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.

 

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