Jonathan Kadoch, whose title is "Chief Unloather," said he and his partners selected TransMedia because of the firm's strong background in publicizing web-based retail businesses. "We expect TransMedia will put the same wings on our PR that are already on our Unloathe.com logo as they deliver the story about how we remove the stress, difficulties and heavy burdens of shopping that most people loathe," he said.According to TransMedia, publicity will expand as the company expands from currently serving more than 50 zip codes in Miami-Dade, Broward and Palm Beach counties.
Unloathe.com Retains TransMedia Group To Publicize How It Makes Low-Cost Shopping Online An Easier Alternative To Lugging Home Bulky Items From Wholesale Clubs
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