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App Development Platform Appy Pie Hires 5WPR As PR Firm

NEW YORK, April 8, 2013 /PRNewswire/ -- Appy Pie, an easy-to-use, consumer targeted app development tool signed with 5W Public Relations, one of the 25 largest independent public relations firms in the U.S., to join the ranks of an ever burgeoning corporate technology client roster. As a new cloud-based service, Appy Pie provides a bridge between the world of drag-and-drop app builders and more complex app development tools.

With Appy Pie, users can build a basic app without requiring any programming knowledge. Every newly created app is capable of being adapted to all available mobile operating systems and monetized instantly once it is uploaded to its respective app store such as Google Play or iTunes. Developers can also easily customize and extend the capabilities of their applications depending on the content and creative direction they choose.

"We are excited to work with 5W Public Relations as our PR firm given their proven success rate in the fields of technology and mobile app platforms. We feel that with their guidance, we will be able to effectively navigate through this ever evolving industry with ease. We believe that 2013 will be the year in which API technology will finally emerge as a disruptive concept capable of shaking up the industry status quo," states Abhinav Girdhar, CEO, Appy Pie, Inc. "5W Public Relations' expertise and results driven mindset will harmoniously work hand-in-hand with our dedicated team to help us become leaders in this thriving industry."

At launch, the company has already helped a dedicated number of amateur developers crank out approximately 750 apps within a myriad of categories ranging from entertainment, to navigation, to education.

ABOUT APPY PIE



Appy Pie is a cloud based Mobile App Builder that allows everyone to create an app. The platform allows anyone with limited or no technical knowledge to create basic mobile apps for iOS & Android-based mobile phones. There's nothing to download or install and no external programming required.  Just drag and drop. Appy Pie is trademark of Appy Pie, Inc. 

Contact: Ronn Torossian, ronn@5wpr.com , 212-999-5585



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