World's Second Largest Shoe Manufacturer, ECCO, Celebrates 50 Years Of Passionate Shoemaking
LONDONDERRY, N.H., April 8, 2013 /PRNewswire/ -- Danish footwear brand, ECCO, kicks off its month-long celebration of 50 years of passionate shoemaking. With U.S. headquarters in Londonderry, NH, the brand is known for delivering comfortable footwear anchored in style, simplicity, functionality, quality and craftsmanship – a true testament to its Scandinavian heritage. Throughout the month of April, U.S. customers will enjoy special in-store displays, a Facebook sweepstakes starting today, and historical storytelling through the brand's Tumblr blog.
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Founded in 1963, ECCO has produced more than 350 million pairs of shoes globally. Each pair of ECCO shoes is touched by 210 pairs of hands before they reach the consumer – a unique value proposition of the brand that is one of the only vertically integrated footwear brands in the world. Through owning and managing every step of the shoemaking process – from tanneries to stores – ECCO can thoroughly provide quality assurance and control of its products."We are shoemakers at heart and with over 4,000 branded sales locations in more than 90 countries we are, of course, also a large retailer," said chief operating officer, Michael Hauge Sorensen. "This is a business model that provides ECCO with two strong platforms in our quest to become the best shoe company in the world. While never compromising on quality shoemaking, we increasingly turn our attention to consumer demands and needs." As the world's second largest lifestyle footwear manufacturer, ECCO is staying ahead of the competition by turning to its Scandinavian heritage for innovative design and modernization of its collections. Strong product performance and consumer demand has led the brand to its second-consecutive record-breaking year.
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