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Green Mountain Coffee Roasters Inc. (GMCR): Consumer Goods' Featured Underperformer Of The Day

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Green Mountain Coffee Roasters ( GMCR) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day down 0.4%. By the end of trading, Green Mountain Coffee Roasters fell $1.74 (-3.2%) to $53.23 on average volume. Throughout the day, 3.2 million shares of Green Mountain Coffee Roasters exchanged hands as compared to its average daily volume of 4.2 million shares. The stock ranged in price between $52.58-$54.18 after having opened the day at $53.99 as compared to the previous trading day's close of $54.97. Other companies within the Consumer Goods sector that declined today were: Verso Paper ( VRS), down 10.4%, Amira Nature Foods ( ANFI), down 9%, Sappi ( SPP), down 7.2%, and Chromcraft Revington ( CRC), down 6.9%.

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Green Mountain Coffee Roasters, Inc. engages in the specialty coffee and coffeemaker businesses in the United States and Canada. Green Mountain Coffee Roasters has a market cap of $8.06 billion and is part of the food & beverage industry. The company has a P/E ratio of 23.3, above the S&P 500 P/E ratio of 17.7. Shares are up 33% year to date as of the close of trading on Thursday. Currently there are nine analysts that rate Green Mountain Coffee Roasters a buy, one analyst rates it a sell, and four rate it a hold.

TheStreet Ratings rates Green Mountain Coffee Roasters as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, robust revenue growth, largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Tandy Brands Accessories ( TBAC), up 9.1%, Willamette Valley Vineyards ( WVVI), up 5.5%, MGP Ingredients ( MGPI), up 5.2%, and Blyth ( BTH), up 5.2%, were all gainers within the consumer goods sector with Nu Skin ( NUS) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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