April 5, 2013
/PRNewswire/ -- Content-based marketing is on the rise. It's expected to represent 35% of the marketing budget in 2013, according to the latest estimates, up 84% from 2012. Companies are having no problem cranking out content-based marketing campaigns — with information aimed at positively influencing a customer in some way — but they seem to struggle with follow-up and nurturing leads.
Richardson, a leading
company, has posted a blog,
Testing the Follow-up on Content-based Marketing
Campaigns on their award-winning
Sales Excellence Review
blog site. The blog, written by
, SVP of marketing, identifies some of the gaps, effectiveness, and growing misalignment of sales and marketing regarding the follow-up and nurturing of content-based marketing leads.
To read the blog, please
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, SVP Marketing, at
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