This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Digital Marketing Groups Growing, Evolving To Respond To Tumultuous Marketing Landscape

CHAPEL HILL, N.C., April 5, 2013 /PRNewswire/ -- Digital marketing technologies are rapidly transforming the marketplace and challenging companies to develop new marketing strategies that employ a broad range of new tools and techniques. Identifying the most effective ways to deploy Digital Marketing resources for positive impact on the future of the organization is top-of-mind for marketing executives.

By examining winning strategies for Digital Marketing activity management, staffing, and budget allocation, Digital Marketing leaders can manage their service costs and better serve their business units and their products. To address the challenges today's Digital Marketing groups face, benchmarking firm Best Practices, LLC conducted a study, Mastering Digital Marketing Structure & Strategy: Transforming Multi-Channel Marketing.

The field research probes lessons learned, failure points and successful approaches for structuring Digital Marketing groups that compete in global or regional markets.

Benchmarked areas include:
  • Analyzing Current Digital Marketing Structures
  • Evaluating Digital Marketing Structures and Strategies
  • Using a Specialized Center of Excellence for Digital Marketing
  • Current Digital Marketing Staffing and Investment Levels and Trends
  • Structuring for Different Market Regions & Product Lifecycle Stages

Forty-four Digital Marketing executives and managers from 40 leading global companies contributed industry metrics and insights that can serve as a reference point for Digital Marketing and Marketing leaders as they seek to gain a competitive edge. The benchmark class represents eight global economic sectors overall, including a rich healthcare segment composed of 23 medical device, pharmaceutical and biotech firms.

Leaders can continue to learn more about the need for and importance of Digital Marketing groups through Best Practices' Digital Marketing Consortium. To learn more, contact us at 919.403.0251 or

For more information on this study or other recent primary research studies, visit our website at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs