This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Myntra Acquires TechCrunch Disrupt Finalist FITIQUETTE

SAN FRANCISCO, April 5, 2013 /PRNewswire/ --

Myntra, India's largest e-commerce platform for fashion and lifestyle products is expanding its technology expertise with the acquisition of San Francisco based FITIQUETTE, a TechCrunch Disrupt Finalist in part cash, part stock deal. FITIQUETTE's technology innovation aims at solving size and fit issues for online shoppers. This acquisition will strengthen and expand Myntra's technology platform and drive transformational change in the online shopping space in India by providing world-class experience to its customers.

     (Logo: )

FITIQUETTE is the first virtual dressing room of its kind globally. This unique innovation generates a virtual mannequin based on various body types to which users can further adjust each specific measurement according to their body until it closely mirrors their own. This technology enables online shoppers to virtually 'try before they buy', providing an online shopping experience which is very similar to the offline model.

With this acquisition, will have the ability to provide the best virtual solution to solve a perceived barrier of shopping online - finding the right fit and size.

Mukesh Bansal, CEO & Co-founder, Myntra says "Myntra aims to create the most compelling Fashion Shopping experience for Indian consumers at par or better than global standards. FITIQUETTE has developed pioneering technology for solving the Fit/Size problem online. This acquisition will not only help us improve the experience significantly but will also enhance our technology team with addition of top tech talent from FITIQUETTE."

Andy Pandharikar, CEO & Co-founder, FITIQUETTE says "The Indian e-commerce industry is growing at breakneck speed and it is a great time to be a part of this journey. I'm confident that FITIQUETTE's powerful technology will benefit Myntra's vision of providing world class solutions to online shoppers across the country."

The FITIQUETTE team will be joining Myntra with Andy heading Myntra's newly formed Innovation Labs in San Francisco.

In November 2012, Myntra acquired Sher Singh, a global private label online brand specializing in sports-inspired lifestyle apparel for men and women and its New York based parent company

About Myntra :

Headquartered in  Bangalore ,  India , Myntra was started by a group of IIT/IIM graduates in 2007. Myntra is among the best funded ecommerce companies in India by top tier VC funds -  Tiger Global, IndoUS Venture Partners, IDG and Accel Partners . The company ' s ecommerce platform    is today the largest in the fashion and lifestyle segment.

Media contact: Brian Ammanna +91-80-43540100


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,812.19 +19.51 0.11%
S&P 500 2,089.14 +2.55 0.12%
NASDAQ 5,102.8080 +0.33 0.01%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs