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The Workings Of An Ecosystem Revealed

NEW YORK, April 5, 2013 /PRNewswire/ --  Deluxe Entertainment Services Group Inc., one of the most trusted and well-respected names in content, entertainment services and technological artistry, announced today that for the first time ever, it will host a booth at NAB Show in Las Vegas April 8-11, 2013.  For nearly a century Deluxe has committed itself to providing content owners and creators with the tools and talent they need to bring to life and share the most important, most moving and most exciting stories in the world.  Now 90% digital, Deluxe companies, which store over 100 petabytes of data and content and move over 1.4 petabytes of data a month, offer content providers ground-breaking, state-of-the-art solutions in content creation, management, storage and distribution. 


The Deluxe Ecosystem – a virtual hub of digital flexibility, efficiency, quality and value – encompasses a generous breadth of service and technology innovation, all of which has grown in response to the needs of its customers.  From creation to consumption, Deluxe has content covered even as technology proliferation and content diversity explodes.  In Las Vegas, Deluxe will spotlight new and effective ways to unlock greater value throughout the content lifecycle.  

"Today's content providers are faced with a challenging multi-outlet landscape that requires navigation with immediacy," said Steven Weinstein, Chief Technology Officer.  "At NAB Show this year, we are displaying technologies and workflows that make the task of dealing with this shifting space more efficient. We are leading the way in content enablement, management, storage and distribution so our customers can take control of their assets, unleash greater value from them and push them to the world simply and smartly."   

Cyril Drabinsky, CEO, noted that "NAB Show is the ideal platform to demonstrate how Deluxe is not only embracing the digital revolution, but broadening its capabilities at pace with the growth of digital platforms."

At NAB Show, Deluxe ​will launch Deluxe MediaCloud™, a next generation, cloud-based playout platform which delivers all of the rich functionality required by broadcasters to launch and operate TV channels, including versioning for new media platforms and distribution over IP to transmission headends.  In addition to offering low upfront, infrastructure, technology and staffing costs in playout and distribution, Deluxe MediaCloud™ facilitates very fast time-to-launch while retaining and increasing creative opportunities, such as "Pop Up" channels, that enable broadcasters and content owners to fully exploit rights for brands and major events.  Significantly reducing go-to-market timelines, Deluxe MediaCloud™ brings together cloud-based technologies and state of the art media tools to significantly reduce overhead costs of the traditional distribution model.

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