HORSHAM, Pa., April 5, 2013 /PRNewswire/ -- For decades, Motorola Mobility has been delivering revolutionary industry standards and life-changing technologies by driving the evolution of TV and now multi-screen services through the cloud, network and home. At the 2013 NAB Show, Motorola will continue its history of innovation with its first ever real-time HEVC (High Efficiency Video Coding) encoding and decoding demonstration at its exhibit space, booth # SU2017.
"Now that we've seen the industry-wide approval of HEVC as a standard, we're rapidly moving from creation to implementation," said Joe Cozzolino, Senior Vice President and General Manager, Network Infrastructure Solutions, Motorola Mobility. "It took almost four years from the time MPEG-4 was made an industry-wide standard before the necessary refinements in the MPEG-4 tool kit took place and the standard reached its fullest potential. We're only two months into the approval of HEVC, and we've already reached an unprecedented level of progress."
Motorola continues to build on its legacy of HEVC leadership this year after bringing the technology to the global market and showcasing some of the industry's first ever HEVC demonstrations at IBC 2012 and The Cable Show 2012. At this year's NAB show in Las Vegas, Motorola moves beyond basic technology demonstrations and will exhibit a practical implementation of HEVC with its first HEVC encoding and decoding in real-time. One demo will feature a real-time HEVC encoder delivering streaming content to a Google Nexus 10 tablet for real-time decoding and playback. A second demo will showcase real-time HEVC HTTP live streaming to an Apple iPad (4th generation). A third demo will show an IP set-top box decoding HEVC. Motorola's demonstrations will highlight how the compression efficiency of HEVC enables high-quality video delivery over bandwidth constrained networks to multiple platforms.
HEVC video compression technology has the ability to reduce bandwidth by up to 50 percent in comparison to MPEG-4 AVC – while still delivering same high-quality viewing experience. In its initial phase, HEVC might have the highest impact on reducing wireless network congestion that exists due to consumers wanting to watch traditional broadcast and new over-the-top (OTT) services on their tablets and smartphone devices. By utilizing HEVC, 3G and 4G-enabled operators will be able to provide higher quality viewing experiences on almost any screen while saving up to half the capacity current encoding technologies require.