April 5, 2013
THINK: Indulge yourself with chicological beauty essentials, and
help build a safe haven for animals.
WHAT IT IS:
A limited-edition collection of Argan Oil bestsellers, the proceeds of which will benefit the Ian Somerhalder Foundation and the ISF Animal Sanctuary.
, star of
The Vampire Diaries
is the latest celebrity to partner with eco-maven
on her Model Citizen campaign. In commemoration of
Monday, April 22, 2013
), Josie and Ian have created a limited-edition,
collection of Argan Oil-infused beautifiers for face, hair, and body. The collection sales will help build the Ian Somerhalder Foundation and its Animal Sanctuary for abused animals. Josie embodies the definition of a model citizen, and, with her second annual Model Citizen campaign, she continues to prove that celebrating the good deeds of others is truly a beautiful thing.
To view the multimedia assets associated with this release, please click:
Committed to providing a healing, educational journey for all living creatures, Ian is the perfect celebrity for Josie's 2013 campaign. The Ian Somerhalder Foundation (ISF) believes in the interconnectedness of all living things. By collaborating with other like-minded organizations, the foundation channels its efforts into transforming our planet for the better. ISF focuses on initiatives that preserve natural habitats, promote "greener" technologies, and protect our animal population.
With the help of friends like Ian who want to better our world, Josie is inviting each of her customers to be model citizens: Ten percent of the purchase price of every limited-edition set will be donated to the Ian Somerhalder Foundation.