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HTC Challenges Consumer Expectations With New HTC One® Live Experience Tour

HTC BoomSound LoungeThe new HTC One introduces — for the first time on a phone — front-facing stereo speakers with a dedicated amplifier, as well as Beats Audio™ integration for rich, authentic sound whether listening to music, watching a video or playing a game.

Opening today, the HTC BoomSound Lounges bring the extraordinary on-device audio experience to life at pop-up listening booths in prominent locations in six major cities across the U.S.: Columbus Circle in New York, Embarcadero Plaza in San Francisco, Hollywood and Highland in Los Angeles, Wrigleyville in Chicago, Franklin Square in Philadelphia, and Perimeter Mall in Atlanta.

In addition to product experiences, the BoomSound Lounges serve as the connection for consumers to exclusive HTC concerts produced by Live Nation. Performances by Pharrell in New York, Grouplove in Chicago and Manchester Orchestra in Los Angeles will be limited to an audience of 1,000 fans, creating an intimate, once-in-a-lifetime experience for attendees. Consumers in those three markets can visit the HTC BoomSound Lounges for the opportunity to receive tickets to the concerts happening in their city. On April 19, all of the BoomSound Lounges across the country will transform into listening and viewing locations for the broadcast of one of the exclusive live concerts.

HTC One ShowroomStarting on April 11, HTC One Showrooms will begin appearing in high-traffic malls across the U.S. where they will live for a minimum of three months to create a playful, dynamic, digital space for consumer interaction and entertainment. The HTC Showrooms are built solely on the experiences of the new HTC One, placed where people spend time shopping, dining and hanging out, and allow engagement at their leisure. HTC Showrooms are popping up in eight U.S. markets featuring interactive experiences and a plethora of new HTC One smartphones for hands-on experiences: Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, San Francisco, and Washington, D.C.

"HTC One Showrooms are taking the concept of a pop-up store to different place by creating a large, playful, interactive exhibit where we expect people to be entertained and have a new experience with the HTC One at each visit. It gives them the chance to truly immerse themselves in everything the phone offers at their own pace – and delivers a different experience than a traditional retail setting. We've created a mobility-powered playground that is good for our consumers, and for our retail partners as we send informed customers to their doors," said McGee.

  • HTC BlinkFeed: The new experience that transforms the home screen on the new HTC One into a single live stream of personally relevant information is re-created in the HTC Showroom as a larger-than-life interactive phone display that will provide news updates to shoppers.
  • HTC Zoe: The ability to shoot high-res photos that come to life and transform the photo gallery into a living gallery will be brought to the HTC Showroom as interactive touch screens representing the on-device photo experience.
  • HTC Sense TV™: HTC experts demonstrate how the new HTC One transforms into an interactive program guide and remote control to easily sort through and check all content on TV by selectable categories.

HTC Live Cinema ExperienceHTC is treating moviegoers to hands-on opportunities with the new HTC One through live product demonstrations in the lobby of select theaters and showing the latest commercial for the new HTC One on the big screen. In the near future, HTC will add entertainment content to the on-screen viewing experience in theaters and also across key online and TV channels.

Availability The highly anticipated new HTC One will be available globally through more than 185 mobile operators and major retailers in more than 80 regions and countries. In the United States, the new HTC One is available today for pre-order online through AT&T, Sprint, HTC and Best Buy in silver.  Nationwide retail availability is as follows:

  • AT&T: Available on April 19th in silver and black with 32GB of memory for $199.99, and in sliver with 64 GB of memory for $299.99 with a two-year commitment.
  • Sprint: Available on April 19 th in silver and black with 32GB of memory for $199.99 with a two-year commitment.
  • T-Mobile: Available later this spring in silver with 32GB of memory.
  • Best Buy: Available with service from AT&T and Sprint in conjunction with wireless operator availability.

For more information about the new HTC One, visit www.htc.com.  

About HTCFounded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit  www.htc.com.



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