This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Facebook Home: What Wall Street Is Saying

Stocks in this article: FB

SAN FRANCISCO ( TheStreet) -- "It's finally time to talk about that Facebook (FB - Get Report) phone," CEO Mark Zuckerberg said Thursday in jest as he opened up the presentation on Facebook Home. Wall Street was mostly positive on the announcement, as the company gets set to roll out the product on April 12.

Here's what a few Wall Street analysts had to say regarding Facebook Home:

JMP Securities Randall Josey, Market Perform, No PT:

"Home infuses Facebook content across a user's phone. A typical user checks Facebook's mobile apps ~10-12x per day and as FB content is surfaced on a smartphone's lock-screen via Cover Feed, we believe this interaction could significantly grow. For context, FB believes users check their smartphone ~100x per day. With 680 mobile MAUs as of 4Q12, Facebook's mobile audience is sizable and users typically spend ~3x as much time within FB's apps than any other app available. We note this amounts to FB and Instagram accounting for ~25% of time spent on mobile phones."

Wells Fargo Jason Maynard, Outperform, Price Range $36-$39:

"We see Home as a new chapter in Facebook's evolution into a mobile first company. CEO Mark Zuckerberg had previously downplayed the possibility that Facebook would manufacture its own phone, and now we understand some of his thinking. With Home, we see an approach that is neither device nor operating system. We like the logic of a software-driven strategy rather than a device approach. In many ways (device independent software, monthly feature push, free cloud download) Home resembles PaaS personalization tool more than mobile app. In our view this approach is likely to appeal to many of Facebook's one billion+ members, while avoiding device/platform lock-in."


Credit Suisse Stephen Ju, Neutral, Price Target: $31:

"While more specific opinions on Home will have to wait until the 12 April release date, our initial impression is that this new product release serves two purposes. In the near/medium term, we believe Home can help Facebook to boost mobile engagement given the rich user interface and at the same time help it to fend off competition from emerging mobile messenger services such as Kakao talk and LINE."


Shares of Facebook were lower in early Friday trading, off 1.01% to $26.80.

-- Written by Chris Ciaccia in San Francisco

>Contact by Email.

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,672.60 -141.38 -0.79%
S&P 500 2,051.82 -11.33 -0.55%
NASDAQ 4,757.8790 +7.4820 0.16%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs