- Neighborhood Advisory Committee: Helping to inform GPTMC's marketing efforts are 30 people from the neighborhoods themselves. Key to the vitality of their neighborhoods, these connected stakeholders will keep GPTMC posted on events that drive visitors to the neighborhoods, act as liaisons with local businesses and connect GPTMC to people who can best tell the area's stories.
- Visitphilly.com/neighborhoods: The campaign's main call to action, visitphilly.com/neighborhoods, serves as the go-to spot for visitors looking to plan their time in one of the 14 communities featured. The dynamic site features more than 600 new attraction listings, along with itineraries, maps, videos and photos to provide a full view of the city's happening neighborhoods. Another fun and useful feature: user-generated content that will feed into the site via Instagram and Foursquare, enabling people to see what other visitors are doing and experiencing in the city's neighborhoods. In the coming weeks and months, GPTMC's blog uwishunu.com -- especially popular among locals -- will expand its neighborhood coverage, adapting content and featuring photos and videos from visitphilly.com's expansive new section.
- Social Media: GPTMC's vast social media properties will spread the campaign's messaging, with Instagram playing a key role in showing visitors what they can expect to see in each neighborhood. A guest Instagrammer program will kick off in April and will showcase the neighborhood through the eyes of people who live there. Additional promotions are in the works.
- Public Relations: GPTMC's communications team has developed a wealth of neighborhood content -- both words and pictures -- to sell the neighborhood story to press. It's a marketing story first, opening the door to ongoing coverage of the neighborhoods themselves. As always, the team will host media during themed press trips that allow the journalists to see and experience the neighborhoods for themselves.
- Research & Planning: Prior to launching the campaign, GPTMC conducted a year of research and planning, collecting information about accessibility, neighborhood amenities and visitor readiness, etc. The team will monitor the success of the campaign post-launch by assessing the social buzz associated with various neighborhoods.
GPTMC Launches Philadelphia Neighborhoods Campaign
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