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Novo Nordisk Launches New "Race With Insulin®" Sweepstakes Asking People To Create Their Own "Pit Crew"

BIRMINGHAM, Ala., April 5, 2013 /PRNewswire/ -- Novo Nordisk, a world leader in diabetes care, and IZOD IndyCar Series driver Charlie Kimball today kicked off a new contest asking people to support Charlie by encouraging their friends and family to join the Race with Insulin ® crew. Now through September 15, by sharing Kimball's story about the importance of team support with two or more friends or family, you can enter for a chance to win a trip to the 2013 IndyCar finale.

To view the multimedia assets associated with this release, please click:


"It takes an entire crew to help me manage both my car and my diabetes, so we can compete at the highest levels," said Kimball. "This program is a great way for people to show support, especially for friends and family affected by diabetes, and encourage them to share my story."

Kimball is the first licensed driver with diabetes to race at the highest level of the series. Diagnosed with diabetes during a routine physician's visit in 2007 while racing in Europe, he strategized with his doctor and his team to create some innovative solutions for keeping him safe and healthy on the track. Along with diet, exercise and the support of his crew, Charlie uses NovoLog ® FlexPen ® (insulin aspart [rDNA origin] injection) and a continuous glucose monitor to help manage his blood sugar before and during races, so that while he's in the car, he can focus on driving.

Participants can enter by going to, visiting the Race with Insulin ® exhibit in the IndyCar Fan Village at select IZOD IndyCar Series races, or via mail. The grand prize winner and three friends will join Kimball's crew for a three-day/two-night trip to Southern California for the IndyCar World Championship on October 19, 2013.

The package includes round trip transportation to Los Angeles, hotel accommodations, VIP tickets to the race, and four IndyCar two-seater rides. Ten first prize winners will also receive an autographed Charlie Kimball Official die cast of Kimball's car. One Grand Prize Winner and 10 First Prize winners will be selected in a random drawing on or about September 25, 2013.

For Official Rules, visit Prize winners must meet eligibility criteria. You can also follow Charlie on Twitter at @RaceWithInsulin.

Please see updated Important Safety Information below, including use with thiazolidinediones (TZDs).

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