April 5, 2013
of the international film community believes film studios are choosing to 'play it safe' when it comes to producing more imaginative films. This and other findings were revealed in a survey by
gin exploring film-making.
The findings suggest an increased number of studios are opting to commission 'safe films' such as prequels, sequels and book adaptations, rather than producing more imaginative and original screenplays. These 'safe films' have dominated the box office in recent years.
According to industry experts surveyed, film-goers are looking elsewhere for their film fix in the hunt for imagination,
believe audiences would prefer to see more imaginative films. Over half of those surveyed
claim people are now opting for more independent projects and short films, with the rise of on demand viewing making these projects more accessible and reaching wider audiences.
Global Marketing Manager
team commissioned this research to continue the discussion around imagination within the film industry and highlight some of the challenges budding film-makers are facing. We believe imagination is at the heart of all great film-making and simply makes the world a more exciting, better place, so we are committed to sparking people's imagination through our short film competition!
, the world's fastest-growing major gin brand by volume and value
, surveyed more than 700 members of the international film community, made up of industry voices and film enthusiasts on the current issues in modern film-making.
NOTES TO EDITORS