This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Research Commissioned By Bombay Sapphire® Gin Reveals Film Studios Are Opting For 'Safe Films'

LONDON, April 5, 2013 /PRNewswire/ --

Eighty-three  percent of the international film community believes film studios are choosing to 'play it safe' when it comes to producing more imaginative films. This and other findings were revealed in a survey by BOMBAY SAPPHIRE ® gin exploring film-making.

The findings suggest an increased number of studios are opting to commission 'safe films' such as prequels, sequels and book adaptations, rather than producing more imaginative and original screenplays.  These 'safe films' have dominated the box office in recent years.

According to industry experts surveyed, film-goers are looking elsewhere for their film fix in the hunt for imagination, 70 percent believe audiences would prefer to see more imaginative films. Over half of those surveyed (57%) claim people are now opting for more independent projects and short films, with the rise of on demand viewing making these projects more accessible and reaching wider audiences.

Bombay   Sapphire Global Marketing Manager Magali Podesta: "The Bombay Sapphire team commissioned this research to continue the discussion around imagination within the film industry and highlight some of the challenges budding film-makers are facing. We believe imagination is at the heart of all great film-making and simply makes the world a more exciting, better place, so we are committed to sparking people's imagination through our short film competition! [1]."

Bombay Sapphire, the world's fastest-growing major gin brand by volume and value [ 2 ], surveyed more than 700 members of the international film community, made up of industry voices and film enthusiasts on the current issues in modern film-making.  


1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 16,775.23 +302.86 1.84%
S&P 500 1,986.05 +34.69 1.78%
NASDAQ 4,776.9060 +69.1310 1.47%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs