MANILA, Philippines, April 5, 2013 /PRNewswire/ -- The full year 2012 financial performance of Globe Telecom (Philippines Stock Exchange: GLO) saw the company increasing its base and attracting more subscribers, evidently growing across the board in all market segments - mobile or broadband.
With game-changing product offers and cornering the latest devices with exclusive privileges, Globe has captured the sweet spot of customers at the height of its competitors' aggressive switching campaigns launched during the second half of 2012.
This was spelled out in a recent survey conducted by global consumer research firm Nielsen, which indicated rival network's subscribers switching to Globe. According to the survey, 49% of total SIM switchers to the Globe network came from competition.The study, commissioned by Globe and conducted independently by Nielsen Philippines from January 9 to December 2012 was among 12,937 respondents in randomly selected areas nationwide both from urban and rural areas, who currently own a SIM. It helped Globe determine the real impact of its rival's switching campaigns which ran from July to December 2012. "Leading the market with innovation and customization, Globe continues to reinforce its position as a strong and formidable challenger in the market with sustained subscriber gains despite the aggressive switching campaigns and negative tirades of our competitors. We are bringing in this huge source of inspiration and motivation as we sustain growth momentum this year and in the years to come," said Ernest Cu, Globe President and CEO. During the second half of 2012, Globe postpaid segment added nearly 135,000 subscribers amidst competitors' attractive offers and plan application discounts. On the other hand, its prepaid and TM segments acquired a combined 1.3 million subscriber base during the same period on the back of a strengthened product portfolio and value-for-money promos. Finally, its broadband segment gained close to 88,000 subscribers during the last six months of 2012 capitalizing on innovative services that delivered the fastest internet speeds at home or while on-the-go.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV