This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Facebook Home: A Google Killer

SAN FRANCISCO ( TheStreet) -- "It's finally time to talk about that Facebook (FB - Get Report) phone," CEO Mark Zuckerberg said Thursday in jest as he opened up the presentation on Facebook Home. While the comment was a joke, Facebook Home is anything but. In fact, it may be the company's Trojan Horse.

Facebook's announcement of Facebook Home, built on top of Google (GOOG - Get Report) Android, was very impressive, and something that I think makes Facebook more relevant now than it was yesterday.

In recent months, Facebook has talked about other services that are eating away at Facebook usage, including Facebook-owned Instagram. People are moving away from Facebook to other social networks, including Instagram. In its most recent 10-K, Facebook noted that users, particularly younger ones, were moving away from Facebook.

"We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram," Facebook wrote.

By making Facebook Home, the company has effectively solved this problem. It has put the social network right in front of hundreds of millions of Android users, as the company seeks to boost engagement.

In talking with developers on the project, I found out engagement went up drastically, when compared to using just the mobile apps. While they didn't provide any hard data, it's clear that by looking at the beautiful user interface and seeing how easy it is to use, Facebook is hell-bent on making itself relevant at all times of the day; Facebook is no longer just for checking up once or twice a day.

Facebook's move may come at the expense of Google. Starting April 12, the new app will be available in Google Play.

Facebook Home is available initially on the HTC First via AT&T (T), but more devices are coming. It will also be available on Samsung's Galaxy S III, Samsung GALAXY Note II, HTC One X, HTC One X+. The Samsung Galaxy S 4 will receive it when it's launched.
1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $92.46 -0.84%
FB $118.70 0.76%
GOOG $706.46 0.72%
YHOO $36.88 -0.16%
TSLA $212.47 0.44%


Chart of I:DJI
DOW 17,659.79 -0.92 -0.01%
S&P 500 2,046.33 -4.30 -0.21%
NASDAQ 4,701.82 -15.2740 -0.32%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs