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TheStreet Open House

BP Launches First Brand-Wide Fuel Loyalty Program: BP Driver Rewards

CHICAGO, April 4, 2013 /PRNewswire/ -- BP Products North America, Inc. today announced the launch of BP Driver Rewards, a fuel loyalty program that offers consumers a smarter way to save money on quality gasoline. Now available at participating BP stations, the program features a free loyalty card that rewards customers with savings on fuel by simply filling up with any grade of BP gasoline with Invigorate or BP Diesel. Rewards can be earned and conveniently redeemed directly at the pump, without requiring additional purchases at other retailers.

"BP has long offered valuable credit card rewards programs with the BP Visa®. Today we're eager to complement our credit card offer with our first major non-payment loyalty program - BP Driver Rewards," said Amy Abraham, vice president of marketing, BP.  "This first-of-its-kind BP loyalty program provides all drivers with a compelling new way to save on the quality gasoline they know and trust to care for their vehicles."

The BP Driver Rewards program allows BP customers to earn a five cents off per gallon reward for every 20 gallons purchased over at least two fill-ups.  Rewards accumulate automatically and may be redeemed as quickly as one hour from being earned – without the wait for monthly statements like many loyalty programs.

Cents-per-gallon rewards are continually stacked as they're earned, allowing customers to earn larger rewards – subject to their expiration.  Reward redemption is simple and occurs directly at the pump at participating BP stations. Customers may swipe their BP Driver Rewards card to be prompted with the option to apply available cents-per-gallon rewards towards their fuel purchase, giving them the ability to instantly save at the pump. Program rewards may be redeemed towards a single fill-up (up to 20 gallons), for a period of 90 days following the month in which they were earned.

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